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Stockholm, Sweden — Since 2005

Building the
Future of Sport

A sports holding company with a portfolio of leading brands in MMA, combat sports, media, and athletic apparel.

Our Portfolio About Us
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Founded
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Portfolio Brands
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Swedish UFC Fighters Produced
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Viewers Worldwide
Superior Management
Maximum Sport
Käftsmällspodden
Superior Management
Maximum Sport
Käftsmällspodden
Our Companies

Portfolio

Events

Northern Europe's largest MMA promotion
Training

Elite MMA training & development
Apparel

Europe's first MMA clothing brand
Equipment

Professional MMA equipment
Management
Superior Management

Fighter management & talent agency
Media

Leading MMA news & media
Sports
Maximum Sport

Sports events & entertainment
Podcast
Käftsmällspodden

Sweden's #1 MMA podcast
Explore All Brands
Our Story

From clothing brand to
sports empire

Superior Group was founded in 2005 in Stockholm with a vision to build the Nordic region's leading sports group. What started as Superior Wear — Europe's first MMA clothing brand — has grown into a holding company with eight brands covering the entire ecosystem: events, media, training, equipment, and talent development.

Today, we reach over 10 million viewers worldwide and have produced 90% of all Swedish fighters competing in the UFC, Bellator, and PFL.

Read Our Full Story

Ready to learn more?

Get in touch to discuss partnerships, sponsorships, or collaborations with any of our brands.

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